Welcome to the last eCommerce website builder guide that you will ever need!
Whether you don’t know exactly where to start, or you are concerned about your web development skills – don’t worry! It’s easier than you think! Luckily for you, creating your online store is the simplest part of setting up your online business. In fact, it can be done in the time it takes for you to drink a cup of coffee!
Throughout this guide you will learn everything from the beginning. You will know how to:
- Find Your “Thing”
- Conduct Proper Market Research
- Select The Right eCommerce Website Builder
- Brand Your Business
- Organise The Essentials
And finally get started selling!
Once you have finally completed all of that there will be one thing left to do – scan our resources page to learn more advanced tips and tricks to build sustainable growth for your business. But let’s not get ahead of ourselves just yet….
Before You Select Your eCommerce Website Builder You Must…
Find Your “Thing”
You may think that you already have your product or service, but that does not necessarily mean that you have your “thing!”
It is more than a simple product, and it is so much more specific than a generic service. No matter the quality of items or the precision of the service, you must fill a need in the market. This is where so many aspirational startups fall short.
To fully appreciate what niche is being filled in the market, you have to ask yourself why are you making this product or service?
What makes yours different?
What makes you stand out?
In short, what is your unique selling point (USP) and how can you focus on that? For example, check out these eCommerce entrepreneurs who changed the world we live in today.
Conduct Proper Market Research
An eCommerce website builder can make do anything to your website. But how you create it depends entirely upon proper market research.
No it isn’t the most exciting part of your business, but it is an essential. After all, you are probably not the only business offering a similar product? Yours might be superior in every way but you still need to examine their attempts.
Better to learn from their mistakes than make them yourself!
So start by finding your competitor websites and ask yourself three simple questions.
- What do your competitors do well?
- What do they NOT do well?
- Which keywords and phrases do they repeat?
These three questions will give you everything you need to know when you start your eCommerce website builder.
You should never fully copy a competitor website, but you can examine what works and avoid what doesn’t work. With your keyword research included in this step, you can use your eCommerce website builder to create a compelling website with a high conversion rate and that ranks highly on Google.
Select The Right eCommerce Website Builder
If you asked people several years ago which was the best eCommerce platform, you would have received several different answers.
After all, different businesses have different requirements. Likewise, each business owner has a varying skill set. There was never a “one size fits all” option.
But what if an eCommerce website builder had several different sizes? A wide range of utility tools and choices that could be personalised to each business?
And even better if that eCommerce website builder:
- charged 0% commission?
- offered international payment pathways?
- allowed you to sell through Facebook and Instagram?
- offered multilingual storefronts for international sales?
- could be built with zero developer knowledge?
Well that would be ideal! Thanks to the great minds behind SuperDisty, the eSuperStore offers all this and more!
But don’t take our word for it. Feel free to peruse this eCommerce platform guide to take a closer look at the different services offered by each of the mainstream eCommerce platforms!
Brand Your Business
Select your domain name
Think short, catchy and memorable.
Try to make it as relatable to your products as you can, while still being easy to remember. In order to build the reputation of your online business, you want people to tell their friends about you.
But that won’t happen if they can’t remember it!
Personalise your brand
Do you remember that market research from earlier?
Use all that information to design your ideal storefront in the eCommerce website builder. Colours, themes and buttons are yours to play with. Combine and change them to make your products as compelling as possible.
Are you leaning into bright colours? Or maintaining a chic, professional-looking palette? It all depends upon your target market!
Organise The Essentials
What are the essentials? Well, that would be your products and shipping of course!
Add your products
This is a piece of cake. Simply use good-quality images of your products, and a compelling description of each item.
Don’t forget to price them of course!
Set up shipping options
This is incredibly important – especially if you’ve chosen an eCommerce website builder that allows small businesses to ship internationally!
Just set your rates for local and international shipping, so that customers instantly know how much they are going to cost. Unexpected fees are one of the biggest causes of abandoned carts in eCommerce, so try to be straightforward!
Congratulations! You’ve Finished Your eCommerce Website Builder
Now all that is left to do is set your store live with a single click. Then you’re ready to start selling!
Grow Your Online Business
Finally, there is one last essential process for your online store – improving it!
Your business needs to maintain sustainable growth and that only comes from improving your business strategies. Maybe you will launch your product via Amazon Seller Central in order to capitalise on the enormous potential markets?
In which case make sure that you check out our resources page with regular updates such as how to make the most out of selling through Amazon or offer a Subscription Service to better cater to the needs of your consumers!
Whatever your business needs, SuperDisty has you covered. From an easy-to-use eCommerce website builder to advanced tools such as EDI Solutions or support for Amazon Vendors, we have something for every business.
So get in touch with a member of our team today, and launch your entrepreneurial legacy!
SuperDisty – Your passport to online markets
