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Low Cost Strategies to Ensure Sustainable Growth Online

business-strategies

Let’s talk about sustainable growth for a moment.

All good things take time, or so they say – but there is no point in waiting around when it comes to your business. You are looking for strategies that will increase sales and boost your growth as a business.

Not just any strategies either. You want those low-cost, high payoff strategies. The ones that require little to no investment (aside from your own time) and that can build up traffic, improve conversion rates and ultimately sell, sell, sell!

It’s everyone’s dream. From the brokers in suits with expensive watches playing around with the stock markets in rooms filled with chaos and numbers, to the desperate gamblers at the races clutching tickets in stress-tensed, whitened knuckles. 

Low risk, but a big payoff.

The difference for you is that your business is in your own hands. You don’t have to rely on luck or fortune. You can take steps today that will immediately improve your future.

So here are our strategies to support sustainable growth, but understand that while they are low cost (and sometimes free!) they all rely on you taking the steps to make the most of your business future.

Your business is in your hands – so read up and get started today!

SEO Optimisation

Search Engine Optimisation (SEO) is how customers are drawn from Google to your online store. By optimising the pages on your website with keywords and metadata, Google ranks you higher in searches.

Why is it so essential?

Try to recall the last thing that you Googled. Now, remember which results you clicked. Did you notice anything?

If you are anything like the majority of people, you clicked on a page within the first five search results. Did you even bother scrolling down? Or looking at other pages? The better your website’s SEO, the higher Google will place you on search engine result pages (SERPS.) Optimising SEO costs you nothing but your own time and effort, and the results pay off immensely.

The alternative option is to pay your way to the top via Google Ads. This is an excellent marketing technique when performed correctly, but it can become costly when performed incorrectly. That’s a conversation for another time – we are here for low cost strategies!

Readability 

This goes hand-in-hand with SEO. Essentially you need to make sure that your website is suitably worded for your potential customers.

  • Is the layout attractive?
  • Are your paragraphs easy-to-read?
  • How many technical words are you using?

Readability is about inspiring an audience, not boring them. They don’t want to hear about the technical specifications. This means that they want you to draw them in, to make them curious, and to invoke a need to purchase your products and services.

Ensure that your text is not overwhelmingly blocky, make bullet-point lists, and focus on the results that you provide – not how you go about it.

It makes all the difference in the world.

Visual redesign

It may seem like we are focussed on your online store – but there’s a reason for that. The customer journey almost always ends up going through your online store – so it’s a huge conversion funnel. You want every person who lands there to purchase your products.

And aesthetics play an enormous role.

You need to build your own personalised aesthetic based on your target market. If you’re going kitsch – be kitsch. If your target audience are car enthusiasts, then you’ll require a completely different set of visuals to use!

Be sure to check out your competition as well – not just what they are doing right, but what they are doing WRONG!

You shouldn’t look to copy your competition, but be sure to learn from their mistakes.

Customer reviews

Building your brand requires you to cultivate your reputation, and nothing does that better than customer reviews.

They are living proof that you provide top-quality products and services to your consumers – and potential customers trust reviews more than they trust anything else. By posting previous reviews you show that you are trustworthy, reliable, and can encourage more and more customers to shop online with you.

  • “Stunning products”
  • “Quick delivery time”
  • “Incredible customer support”

Simple statements mean a great deal to potential customers. All it costs is a little time. You earned these bragging rights, so you’d better make the most of them!

Social media presence

If you haven’t created a social media presence on all available platforms, then this is your first priority.

Everything you can find, Facebook, Instagram, LinkedIn, social media has become a marketer’s best friend when it comes to promoting your company.

These profiles allow you to build your brand’s online presence, cultivate brand loyalty and direct more customers to your online store in order to provide sustainable growth. It allows you to:

  • Advertise products in a gallery format outside of your store
  • Update customers with reminders of products / changes of services
  • Create challenge hashtags and host giveaways
  • Reach more of your target market by using target-specific hashtags
  • Promote satisfied customers (encouraging them to buy more, and sharing your previous successes!)

With satisfied customers becoming inadvertent advertisers for your brand, social media can lead you onto affiliate marketing, influencer partnerships and so much more.

Blogs and Articles

Organic traffic partially comes from regular and relevant blog posts. By creating relatable blogs on a repetitive basis, you can cultivate followers, and focus on different subsections of your target market.

If there are some problems that YOUR products can fix, then focus on each one of them on a separate blog. You’ll catch customers looking for solutions and direct them towards your online store.

Once you’ve double checked that SEO score from step number 1, a regular outflow of blogs builds organic traffic that builds upon itself over time.

This is part of the long-game. It does cost you time and knowledge, but when the payoff comes – it is an incredibly powerful method for sustainable growth.

Abandoned cart recovery emails

Abandoned cart recovery emails are one tool that comes at a price – but the payoff is far higher than any free alternatives.

Firstly, you must understand that 70% of all carts are abandoned at the point of purchase.

That’s 7 out of 10 visitors who fail to complete a sale. Sometimes it is because they never had any intention of completing it. However, the majority of the time it is because of slow-loading pages, a distraction at home, or because they want to come back later.

Well with automated abandoned cart recovery emails, you can make sure that they return.

These automated emails target these failed conversions, and remind them of the products that they loved so much. Even a simple visual reminder of the product is enough to entice customers to come back and purchase those items.

While this tool comes with a price – almost 30% of all eCommerce sales come through abandoned recovery cart emails. That’s an unbelievable amount of business to support sustainable growth, and more than cover the costs of a tool.

Get started and support the sustainable growth of your business!

These are just a fraction of the strategies available to your business – and it’s still a great deal of work to do! That’s why we at SuperDisty provide businesses with the tools that you need, so that you have less to worry about.

From

  • Easy-to-use, personalised visual storefronts
  • Strong aesthetic pages available
  • Social media integration
  • Abandoned cart recovery emails
  • ZERO commission on all sales
  • International payment gateways available (for those international markets)

We offer everything your business needs and more! Our eSuperStore provides you with a top-quality, cloud-based storefront so that you can sell online stress-free.

You can also manage anywhere, anytime from our on-the-go app, so your business will never be left behind. Check out the advantages of our eSuperStore today and review our guides for businesses – you could be missing out on more business tricks and tips!


SuperDisty – Your passport to online markets

 

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