Let’s talk about business strategies.
Rome wasn’t built in a day, and neither are successful businesses! But that does not mean you should wait around for eventual success.
You are on the hunt for both long-term and short-term business strategies that will provide your business with sustainable growth.
Low-cost eCommerce Business Strategies
Especially if you are a startup or SME you want those low-cost, high payoff strategies. The ones that require little or zero investment (aside from your own time) and that can build traffic, improve your conversion rates and ultimately sell, sell, sell!
So let’s take a look at the most essential business strategies that you will need to create an established eCommerce business.
- Search Engine Optimisation
- Aesthetic Design
- Featured Customer Reviews
- Social Media Engagement
- Blogs and Articles
- Abandoned Cart Recovery emails
Low investment strategies with big payoffs.
Let’s read up and get started!
Search Engine Optimisation
Firstly we assume that you have an online store. If you don’t, here are 11 reasons why you need one!
Search Engine Optimisation (SEO) affects how customers are drawn from Google to your online store. With fully optimised pages on your online store, you will rank higher on search pages. With bad SEO, you will rank lower.
Why is it so essential?
Take a moment to remember the last thing that you Googled. Now, do you recall which results you clicked on? Did you notice anything?
If you are anything like the majority of people, you clicked on a page within the first five search results. Did you even bother scrolling down? Or looking at other pages?
That is why SEO optimisation is so important – because customers don’t scroll. The results at the top will always outperform the results further down. And what makes SEO optimisation one of the best business strategies is that it is completely free!
All it takes is your own time and effort. Of course you could always start a Google Ads account to buy your way into customer searches – it is an excellent technique, but today we are keeping to the low-cost business strategies!
Once they are on your website – you have to keep them interested. Essentially you need to make sure that your website is suitably worded, and converts potential customers.
- Is your text too blocky?
- Are your paragraphs easy-to-read?
- Are technical words too frequent?
These all depend upon your target audience, so knowing who your customers are is key. Readability is about inspiring your audience, not boring them.
When you buy a car, do you need to know how they made every axle and joint? Of course not! You want it to look good, and perform well.
Your audience (depending on their interests) probably do not want to hear about the technical specifications, they want to know what your products deliver. You need to draw them in, engage their curiosity and to spark a need to purchase your products or services.
It is not one of the most exciting business strategies for eCommerce, but it is one of the most essential. Ensure that text is not overwhelmingly blocky, provide bullet-point lists, and focus on the results that you provide – not the details behind each step.
It may seem like we are focused on business strategies for your online store – but there’s a reason for that. The customer journey almost always ends up going through your online store unless you are selling via social media – so it’s a huge conversion funnel. You want every person who lands there to purchase your products.
And aesthetics play a pivotal role.
You need to build your own personalised aesthetic based on your target market. If you’re selling home decor, then you must lean into that. If your target audience are car enthusiasts, then you’ll require a completely different set of visuals to use!
As well as looking at how to make your website better, you can also look at what not to do when opening an online store. That’s right, you can check out your competition and see their mistakes to avoid making similar ones yourself.
The right eCommerce business strategies are all about using common sense – especially when it is not so common.
Feature Customer Reviews
Building your own brand requires you to cultivate your reputation, and nothing does that better than featuring customer reviews.
They are proof that you provide top-quality products and services to your consumers – and potential customers trust reviews more than they trust anything else. By posting previous reviews you show that you are trustworthy and reliable, and it therefore encourages more and more customers to shop online with you.
- “Stunning products”
- “Quick delivery time”
- “Incredible customer support”
Social Media Engagement
If you haven’t created a social media presence on all available platforms as part of your business strategies, then this is your first priority.
These profiles allow you to build your brand’s online presence, cultivate brand loyalty and direct more customers to your online store in order to provide sustainable growth. It allows you to:
- Advertise products in a gallery format outside of your store
- Update existing customers with reminders of products / changes of services
- Create challenges and host giveaways
- Connect with more of your target market by using target-specific hashtags
- Promote satisfied customers (encouraging them to buy more, and sharing your previous successes!)
Blogs and Articles
Organic traffic is highly driven by relevant and engaging blog posts. If you create relatable blogs on a regular basis, you can cultivate followers, and zero in on different subsections of your target market.
If your product provides a solution to customer problems, then focus on each one of them on a separate blog. Dive into detail on each one (while remembering to optimise your SEO!) You’ll catch customers looking for answers and direct them towards your online store.
A regular outflow of blogs builds organic traffic that multiplies upon itself over time. This is one of the long-term business strategies that play out over time. It does cost you time and knowledge, but the payoff is an incredibly powerful and permanent method for sustainable growth.
Abandoned cart recovery emails
Abandoned cart recovery emails are the one featured tool that comes with a price – but the payoff is much larger than any free alternatives.
Firstly, understand that 70% of all carts are abandoned at the point of purchase.
That’s 7 out of 10 visitors who fail to follow through on an order. Perhaps they never had any intention of completing it. However, the majority of the time it is because of slow-loading pages, a distraction at home, or because they want to return to your store later.
With automated abandoned cart recovery emails, you can ensure that they return.
Automated emails target these failed conversions and remind them of the products that they loved so much. Even a quick, visual reminder of the product is enough to entice customers to come back and purchase those items.
Don’t believe us? Well the truth is that almost 30% of all eCommerce sales come via abandoned recovery cart emails. That’s an unbelievably effective eCommerce business tool, and thus why it deserves its place in our eCommerce business strategies!
Ready To Put Your Business Strategies Into Practice?
These are just a fraction of the strategies available to your business. They are a lot of work, and on top of that, you have to run your business at the same time! That’s why we at SuperDisty provide businesses with the tools and business strategies that you need, so that you have less to worry about.
- Easy-to-use, personalised visual storefronts
- Strong aesthetic pages available
- Social media marketplace integration
- Abandoned cart recovery emails
- ZERO commission on all sales
- International payment gateways available (to access international markets)
We offer everything your business needs and more! Our eSuperStore provides you with a top-quality, cloud-based storefront so that you can sell online stress-free.
You can also manage anywhere, anytime from our on-the-go app, so your business will never be left behind. Check out the advantages of our eSuperStore today and review our guides for businesses – you could be missing out on more essential business strategies!
SuperDisty – Your Passport To Online Markets