A beginner’s guide to selling on Amazon


Selling on Amazon is an idea thrown around by many businesses. Navigating the journey is another matter altogether. That’s why we’ve created this simple guide for beginners to not only set up, but to make the most of selling via Amazon.

Your own online store is your home base. It’s the place where you control, market, and manage your business. You can build customer loyalty and brand image via your website and lay the foundations for a successful business. 

(And if you’re looking for setting up online, check out our useful guide here!)

But when it comes to selling through Amazon, SuperDisty has made it super easy. Not only does our eSuperStore allow you to sell via Amazon with ease. Our Marketplace Solutions give you the opportunity to scale up your business, and navigate the difficulties of selling through Amazon with zero problems.

But we’ll get to that soon enough.

Why you should consider selling on Amazon

We get it. You’re an entrepreneur. You wouldn’t be looking to run a successful online business if you didn’t have that independent spark within you. So naturally, there’s bound to be a few businesses who insist on selling only through their own website.

Their tend to state their reasons as:

  • “Amazon is such a hassle”
  • “I want to maintain customer relations personally”
  • “If I sell on Amazon, no one will find my website”
  • “I should focus only on one channel”

But more often than not, it becomes a hindrance to a business rather than a benefit. 

We’re not ruling it out of course, but this narrow path to success does not work for most people. In fact, smaller businesses must concentrate on multi-channel selling. It not only provides the number of sales you’re so desperately searching for, but it’s how a small business becomes a medium business.

If you’re looking at the big picture, you have to diversify to succeed in the long run. That’s why you need the opportunity for multi-channel selling, without the hassle. 

And that’s why we’re here to help you.

Selling on Amazon via an eCommerce platform

It’s the simplest thing in the world. Or at least it should be.

Many businesses sign up to eCommerce platforms without really checking each one out. They’ll spend time and money investing in a proprietary eCommerce platform, only to find out that, at the end, their platform does not offer the full range of services they require to succeed. 

Or that they do offer it, but it’s an added option that you’re going to be paying extra for.

We’ve already created a comparison guide for proprietary eCommerce platforms here, so that you can really do your homework. Study up to learn the advantages and disadvantages out there. 

Once you’ve read that, you’ll know that our eSuperStore offers selling through Amazon with no added costs – convenient isn’t it! 

That’s just scratching the surface of the advantages eSuperStore has to offer, so make sure to double check that guide!

Using Amazon Seller Central

Amazon Seller Central is the other road to go down. If you’re an independent business looking to sell on Amazon, you can become a 3rd party seller with them.

Nice and easy right? Sadly not so much.

Amazon Sellers are forced to adhere to an extremely strict set of rules and restrictions in this manner. Any company found lacking or falling behind faces severe restrictions and financial recriminations.

Your entire business plan has to adapt almost immediately to cope with the new rules. Not to mention you’re very likely to have a massive increase in business, until everything becomes one enormous juggling act.

That’s why we have another trick up our sleeve.

Seller Central Connect is the tool to use. It manages everything you need to run an online business in coordination with Amazon. It can

  • Control pricing
  • Manage orders
  • Produce invoices
  • Handle Payments
  • Provide automation to handle time-consuming tasks

It minimizes your work obligations by completing them in the blink of an eye. It’s less prone to error than a human taskforce, and gets the job done quicker than you can make a cup of coffee.

It also won’t go into the break room and finish the coffee without telling anyone. Which is more than we can say for other workforce members.

Seller Central Connect is the greatest tool in your arsenal when it comes to selling on Amazon. Its capabilities are widespread, and they complement every aspect of your business. With its potential at your fingertips, the sky’s the limit.

Want to learn more than just selling on Amazon?

While it’s true we do excel at producing state-of-the-art tools and software for businesses setting up online, we have a vast array of tools available for online business. Our website is packed to the brim with blogs, guides, and tricks for staying ahead in the world of business.

So why not learn about Product Finder? A revolutionary analysis tool to help conduct research and stay ahead of market prices. With one month’s free trial you can learn about the possibilities in store!

Or our EDI solutions. Speed up your workflow, improve essential supply chain functions, and scale your business up as you go!

Or maybe just start building your knowledge by checking out a few more guides here. It’s a hectic world, and everyone wants to remain up-to-date. So learn online business by making sure you stay in touch for the latest news and guides available!

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